Automobile suspension components: rubber industry.

发表日期：2015-03-13　　　人气：1725　

In the just-concluded auto harshness (NVH) (noise, vibration, comfort) control technology, the international seminar on China automotive engineering society pay and deputy executive director of the secretary for wu and other experts point out that, along with the high speed car, lightweight design and people to the requirement of automobile comfort is increasing, harshness (NVH) rubber damping element more and more application in the automobile industry, harshness (NVH) rubber damping products will become a new growth point of future development of the rubber industry. In recent years, global auto makers global sourcing platform is turning to China, to find suppliers of low cost. Harshness (NVH) characteristics is one of the five important performance cars, has better performance of harshness (NVH) cars can help car makers to occupy more market share. The matching and harshness (NVH) system damping in the domestic vehicle service market demand is about 25 billion yuan a year, the international market in more than $65 billion, among them, the harshness (NVH) rubber damping element accounts for about 20%. The rapid development of the auto industry, the market space of harshness (NVH) rubber damping element, more and more big, become the auto parts industry as one of the architectural industry. As the change of Chinese automobile products structure, car ratio increased year by year, harshness (NVH) rubber damping element usage will account for seventy percent or more in the car. It is understood that although the present domestic engaged in harshness (NVH) rubber suspension components and related products production enterprise, which has more than 600, but it can supply oems supporting enterprise less than 1/10, unable to meet the market demand for high quality harshness (NVH) rubber suspension components, especially the strict requirements of harshness (NVH) products of a car. About 5 billion yuan a year in our country automobile rubber products need to be imported from abroad. Pay in wu and other experts believe that if the harshness (NVH) rubber suspension components into the whole automobile rubber products industry, present situation of supply and demand is expected to improve. Now domestic harshness (NVH) the size of the rubber suspension components production enterprises generally small, can't enter the related supplier directory. Harshness (NVH) rubber damping element enterprise only reached a certain scale of production, to meet the requirements of vehicle makers; Only to achieve a certain quality, can reduce the risk on the claim; Only have a certain financial strength, in the talent pool, the new investment of equipment and products for trial leisurely toward the international market. Pay in Wu Jieshao, auto accessories in the market, many enterprises bidding each other between extrusion, becomes harshness (NVH) rubber damping element is one of the reasons for falling prices. At present, the auto accessories in the market under the condition of "modular" integrated supply, manufacturing enterprises have been unable to avoid loss of individual species, can only try our best to pursue the whole module of profit maximization. Nearly period of time, such as metal and rubber upstream raw material rises in price considerably, and the downstream vehicle makers of compulsive bargain, make domestic harshness (NVH) rubber damping element compressed profit margins sharply, prompting suppliers have to practice "internal strength", strengthen the material procurement, production, process, technology and marketing, each link of the fine management, in order to reduce operating costs. In the face of the recent situation of the industry, the participating experts put forward three Suggestions. First of all, our country's harshness (NVH) rubber suspension components manufacturing enterprises should be developed to the direction of specialization and large-scale production. Aimed at the development trend of international rubber products industry, make the enterprise in the development of large-scale and collectivized economies of scale, production factories should also develop in the direction of specialization and intensive production. Secondly, aiming at the world's advanced level, strengthen and vehicle makers of synchronous development capabilities. Harshness (NVH) rubber suspension components production enterprises should set up different levels of product platform, completes the technical reserves, change passive to active development, actively explore the international and domestic two markets, supporting and after-sale market. Aiming at the international market demand, actively expand exports, expanding market space replace imported products. Again, harshness (NVH) rubber suspension components enterprises to adapt to the development of automobile technology. Rubber enterprises involved in harshness (NVH) rubber damping element market should demand oriented, driven by technological progress, innovation as the main line, key to adjust the industrial structure and product structure, to the product specialization and large-scale production, the management efficiency and the group of cross-regional enterprise group development system, improve economic efficiency and market competitiveness of the industry as a whole. Foshan city, southern rubber and plastic co., LTD., specializing in the production of all kinds of auto rubber parts, mainly has the exteriors of rubber parts, automotive rubber products, etc.